Master of Business - Major in Marketing

This major connects marketing tightly to economics and decision-making. You learn to understand customers and markets, and to turn insight into choices on product, price, communication and channels that create profitable growth. Teaching is research-based and practical: you work with real cases, use qualitative and quantitative methods, run tests, and focus on the metrics that actually show impact. You will learn to: analyse customers and markets with qualitative and quantitative methods and interpret findings correctly turn insight into strategy: segmentation, target groups, positioning and a clear value proposition and go-to-market plan set prices and offers that protect margins and grow long-term customer value plan and improve customer journeys and digital activity across channels using measurement and experimentation show marketing’s effect on revenue and profitability and communicate clear recommendations across marketing, finance, sales and product, while making responsible choices on ethics, privacy and sustainability