Strategic Marketing Management

Our MSc in Strategic Marketing Management educates data-driven customer-oriented leaders, able to analyse data, understand customers and make value-creating decisions about digital marketing, innovation, pricing, relationships and sustainable business strategies for market growth. Teaching is research-based and practical: you will learn to use quantitative and qualitative methods, analyse real cases, and design and evaluate marketing strategies. You will also learn to consider stakeholder interests, ethics, sustainability and privacy when making marketing decisions. You will acquire: an in-depth understanding and knowledge of the major topics within the field of marketing, such as customer experience, innovation, pricing, relationship management and performance marketing a good understanding of how marketing contributes to value creation thorough familiarity with digital marketing the ability to critically assess and analyse marketing-related problems and provide data-driven recommendations or decisions be able to design, execute, and evaluate cohesive marketing campaigns across multiple channels, utilising various tools to optimise performance and achieve organisational goals shape pricing and innovation strategies that support growth and profitability consider stakeholder interests, ethics and sustainability in marketing decisions